Mcdonaldization and it's effect on globalization Essay

Mcdonaldization and it's effect on globalization - Essay Example Therefore, the process of McDonalization obliviously predates the starting and the proliferation of McDonald’s restaurant. The system of McDonald and the standard on which it spread so successful across the world is a representation of the example of modern development of rationalization. Whereas the fast food restaurant is the paradigm of the McDonaldization process, the process by now has affected many if not all of the social structures as well as institutions in the US. The same has penetrated many countries across the world. Therefore, the term ‘McDonaldization’ is not limited to just the fast food industry or the US. Instead, it refers to far reaching distinctive process of social change (Ritzer, 121). The model of McDonalization has been used well beyond the industry of fast food restaurant and even daily intake to such disparate phenomenon as higher education, vegetarianism, theme parks, southern fork art and politics. This process is a wide social development. Not all systems are the same as McDonalization which may be a matter of extent, with some situations being more McDonalized than others. Nevertheless, few modern social situations or institutions have managed to escape its impact altogether (Ritzer, 105). The relevance of the thesis of McDonalization to the issue of globalization ought to be apparent, both explicitly and implicitly. It asserts that social systems in the modern society are increasing in McDonalization and more so, that the fundamental principles of efficiency, predictability, accountability and control by the replacement of nonhuman for human technology that undergird it have been brought in from America to most of the rest of the world. This is to the degree that these principles have been adopted and turned to be defining characteristics of institutions in other countries and it can be stated that they are undergoing the process of McDonaldization (Richland WA